That's right, feel your boobies because it could save your life!
Feel Your Boobies® is a breast cancer non-profit organization that promotes unconventional awareness campaigns. The organization was founded by Leigh Hurst in 2004, after being diagnosed with breast cancer at the age of 33, and its mission is to remind women of the importance of knowing and feeling their own bodies, as well as to encourage pier-to-pier support. On April 12th, New York city witnessed a joyful and hopeful flash mob. Volunteers and random passersby formed a chain of bras that looped around Union Square. The bras were donated to support the cause and, according to the organizers, the 400+ bras made a chain about 1200-foot long!
volunteers in action
the chain unrolls
Ms. Leigh Hurst, the founder
Passersby... who did not mind AT ALL the task! :)
For more information or to support the cause, visit their website Feel Your Boobies® or their FaceBook page.